Media kit · 2026 edition
Cultura Data-Driven. Reality sends signals.
An independent, trilingual digital magazine from Brazil about data, artificial intelligence, business, technology, engineering, society, education and literature.
1. Introduction
A magazine for people who are not satisfied with the first chart and cannot resist a good story. Founded and edited by Gustavo Santos, a civil engineer and data and AI consultant.
Reporting, chronicles, videos, interactive experiments and an annotated library — in Portuguese, English and Spanish.
2. Mission and value proposition
Mission
To help people and organizations observe signals from reality, ask better questions and decide more consciously — with rigor, humor and good stories.
For partners
Association with quality educational content on data and AI, in three languages, with transparent labeling and no mixing of advertising and journalism.
3. Sections
- Blog
- Data science, AI, business, economics, engineering and society.
- Chronicles
- The literary project A Realidade Dá Sinais — 365 Crônicas.
- Interviews & video
- Manifesto film, clips and educational videos on the @culturadatadrivenbr channel.
- Lab
- Interactive statistics experiments and the game How many loaves, Seu Joaquim?
- Library
- Annotated reading and practical exercises.
- Learn
- Programs and talks in development.
4. Target audience
Decision-makers
Owners, managers and directors accountable for results who need to decide better.
Analysts
Data, technology, engineering and business professionals.
Learners
Students and curious readers who want to understand data without a math class.
5. Content portfolio
See allEvidence
Do data-driven companies perform better?
Yes, there is an advantage — but it shows up when data changes decisions, not when a company buys tools. What 15 years of studies and the 2026 surveys say.
Crônica 004 de 365
A reforma dos ausentes PT
A prefeitura perguntou o que a praça precisava. Responderam trinta e quatro pessoas — e nenhuma delas mencionou a torneira.
Marketing & commercial intelligence
How much would you pay for this mayonnaise? Artificial intelligence wants to find out.
From the supermarket to the algorithm: how artificial intelligence is changing pricing strategy, marketing and the way we understand consumers.
Crônica 003 de 365
Confirmo, mas não garanto PT
Na família, confirmar presença é uma manifestação de carinho. Não significa necessariamente que a pessoa vá.
Chronicle 002 of 365
The clock was wrong
The story of Seu Osvaldo, who was never late.
Chronicle 001 of 365
The sale that never happened
Seu Álvaro knows exactly what doesn’t sell. His customers disagree.
6. Distribution channels
- Website
- culturadatadriven.com — Portuguese, English and Spanish
- YouTube
- @culturadatadrivenbr
- @culturadatadrivenbr
- Cultura Data-Driven
- RSS
- One feed per language
7. Audience and metrics
Being set up. The magazine does not yet publish audience figures because website measurement is not active. We will not disclose visitors, followers or reach without proof.
To produce verifiable metrics: website audience analytics with a legal basis under Brazil’s data protection law (LGPD), Google Search Console, YouTube Studio, Instagram Insights and LinkedIn page analytics. Reports will be shared with partners upon proposal.
8. Sponsorship options
DetailsInstitutional
Support for the magazine as a whole.
Section
Support for one section for a set period.
Educational series
Series on data, AI and decision-making.
Special reports
Investigations on topics of public interest.
Special projects
Films, educational games, experiments and events.
Branded content
Always labeled and kept separate from reporting.
9. What partners receive
- Credit
- A “Supported by” or “Sponsored by” credit on the agreed content and spaces, in all three languages.
- Distribution
- Promotion of supported content on the magazine’s channels.
- Report
- Performance report for supported content, with measured metrics.
- Usage
- Right to quote and share supported content, with credit to the magazine.
10. Commercial contact