05 · Library
Books that become experiences.
No filler reviews here. An interesting book can spark an experiment, a conversation, a critique and a good discovery. The books listed are Brazilian editions.
First reading cycle
Storytelling with Data
Cole Nussbaumer Knaflic’s book is a starting point for studying how to present information clearly. In the magazine we learn by experimenting — without reproducing the book’s pages or turning the experience into school notes.
We start with small editorial decisions: which question do we want to answer, what information is missing, and what headline does the chart allow us to write?
- Understandthe context
- Choosethe chart
- Reducethe noise
- Tellwithout exaggerating
Exercise 01 · Try it yourself
Is higher revenue always better news?
Revenue rose from R$ 90,000 to R$ 110,000. What could an honest headline say?
Pick the headline the data actually supports:
The answer appears here, with the explanation.
The magazine’s bookshelf
Reads that inspire our investigations. We recommend books for their content, not for the store that sells them. Links go to Brazilian stores.
Data visualization
Storytelling com Dados
How to turn numbers and charts into a clear narrative without distorting what the data means. It is the starting point for our interactive exercises.
New economy
Nova Economia
What changes in how companies behave when technology, data and new business models stop being the exception?
Business and artificial intelligence
O Cientista e o Executivo
The experience of building a more data-driven organization, told through iFood’s transformation.
Our shelf · Book in progress
A Realidade Dá Sinais — 365 Crônicas
One chronicle a day about people, decisions and the evidence that goes unnoticed. The book is not for sale yet.
Editorial transparency. Amazon links are affiliate links and may earn a commission on qualifying purchases, at no extra cost to the buyer. As an Amazon Associate, I earn from qualifying purchases. Other links go to their respective stores and are not paid. Our selection is editorial and independent. Prices, stock and terms are set by the stores.